1. Introduction

With the following information, we would like to give you as a ‘data subject’ an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent.
The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to us. By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use and process.

As the controller, we have implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

2. Person responsible

The controller within the meaning of Art. 4 (7) GDPR is :

Ernst Strassacker GmbH & Co. KG
Staufenecker Straße 19, 73079 Süßen, Deutschland
Telefon: 07162 16-0
Telefax: 07162 16-355
E-Mail: mail@strassacker.de

Representative of the person responsible: Edith Strassacker

3. Data protection officer

You can contact our data protection officer as follows

Torsten Schmid
E-mail: datenschutz@strassacker.de

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this privacy policy:

1. personal data
Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2. Data subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

3. processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

5. profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

6. pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

7. Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

8. recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.

9. third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process the personal data.

10. consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
 

5. legal basis of the processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with. § Section 25 (1) TDDDG (formerly TTDSG)) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the fulfilment of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit. b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services.

 

6. transfer of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
1. you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a) GDPR,
2. the disclosure pursuant to Art. 6 para. 1 lit. f) GDPR is authorised to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
3. in the event that there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 lit. c) GDPR, and
4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

In order to protect your data and, if necessary, to enable us to transfer data to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This sometimes does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision in accordance with Art. 45 GDPR.

Your personal data will not be transferred to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
1. you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a) GDPR,
2. the disclosure is permitted in accordance with Art. 6 para. 1 lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
3. in the event that there is a legal obligation to pass on the data in accordance with Art. 6 para. 1 lit. c) GDPR, as well as
4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

As part of the processing operations described in this privacy policy, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly stated this for the service providers concerned in the privacy policy. In order to protect your data in all other cases, we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This sometimes does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision in accordance with Art. 45 GDPR.

7. technology

7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that the address line of the browser contains "https://" instead of "http://" and by the lock symbol in your browser line.

7.2 Data collection when visiting the website
If you only use our website for information purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect the data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (‘in so-called server log files’). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:

1. the browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the sub-pages which are accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an Internet Protocol address (IP address) and,
7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required to
1. correctly deliver the content of our website,
2. optimise the content of our website and the advertising for it,
3. ensure the long-term functionality of our IT systems and the technology of our website and
4. provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.

This collected data and information is therefore analysed by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The data of the server log files are stored separately from all personal data provided by a data subject.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above.

8. cookies

8.1 General information about cookies
Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

Information is stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
The use of cookies serves to make the use of our website more convenient for you. For example, we use session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognised that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage duration of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies
The data processed by the cookies, which are required for the proper functioning of the website, are thus necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f) GDPR. For all other cookies, you have given your consent to this via our opt-in cookie banner in accordance with Art. 6 para. 1 lit. a) GDPR.

8.3 Cookiebot (Consent Management Tool)
We use the consent management tool "Cookiebot" from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service enables us to obtain and manage the consent of website visitors to data processing.
Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data

• Die IP number of the end user in anonymised form (the last three digits are set to 0)
• Datum and time of consent.
• Benutzeragent of the end user's browser.
• Die URL from which the consent was sent.
• Ein anonymous, random and encrypted key.
• Der Consent status of the end user, which serves as proof of consent.

The key and the consent status are also stored in the end user's browser in the cookie ‘CookieConsent’, so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. The key is used for proof of consent and for an option to verify that the consent status stored in the end user's browser is unchanged compared to the original consent submitted to Cybot.
The functionality of the website is not guaranteed without the processing. The ‘CookieConsent’ cookie set by Cookiebot is categorised as necessary.
Cybot is the recipient of your personal data and acts as a processor for us.
You can find detailed information on the use of Cookiebot at: https://www.cookiebot.com/de/privacy-policy/
 

9. contents of our website

9.1 Registration as a user
You have the option of registering on our website by providing personal data.
Which personal data is transmitted to us in the process is determined by the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use by us and for our own purposes. We may arrange for the data to be passed on to one or more processors, such as a dispatch service provider, who will also use the personal data exclusively for internal purposes attributable to us.
When you register on our website, the IP address assigned by your Internet service provider (ISP), the date and the time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of criminal offences committed. In this respect, the storage of this data is necessary for our security. This data is not passed on to third parties. This does not apply if we are legally obliged to pass it on or if the passing on serves the purpose of criminal prosecution.

Your registration, with the voluntary provision of personal data, also enables us to offer you content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.
We will provide you with information about which personal data about you is stored at any time on request. We will also correct or delete personal data at your request, provided that this does not conflict with any statutory retention obligations. Our data protection officer and all other employees are available to the data subject as contact persons in this context.

Your data is processed in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f) GDPR.

9.2 Data processing when opening a customer account and for contract processing
In accordance with Art. 6 para. 1 lit. b) GDPR, personal data is collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. It is possible to delete your customer account at any time, for example by sending a message to the above address of the controller. We store and use the data provided by you to fulfil the contract. After completion of the contract or deletion of your customer account, your data will be blocked, taking into account tax and commercial law retention periods, and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of your data as permitted by law, about which we will inform you accordingly below.

9.3 Data processing for order processing
The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we provide explicit information about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b) GDPR.

9.4 Contacting us / contact form
Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.
 

10. newsletter dispatch

10.1 Advertising newsletter
On our website you are given the opportunity to subscribe to our newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.
We inform our customers and business partners about our offers at regular intervals by means of a newsletter. You can only receive our company newsletter if
1. you have a valid email address and
2. you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you entered for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorised the receipt of the newsletter.
When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) to the IT system you are using at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected when registering for the newsletter is used exclusively for sending our newsletter. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to inform us of the cancellation in another way (e.g. informally by e-mail).

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a) GDPR.
Our newsletters are sent via the service provider CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany, which has been commissioned by us to provide this service. Your data entered in the registration form will be transmitted to the service provider CleverReach and stored after you have given your consent by subscribing to our newsletter mailing list. Your data will be used by us exclusively for the aforementioned purpose in compliance with data protection regulations. CleverReach GmbH & Co. KG does not pass on your personal data to third parties.
In order to ensure data protection-compliant processing, we have concluded a contract with CleverReach GmbH & Co. KG on order processing within the meaning of Art. 28 GDPR.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose of processing no longer applies. Data stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

10.2 Rating reminder by Trusted Shops
We use the service provider Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany, to display the Trusted Shops services and to remind you of the possibility of submitting a rating.
The service provider is used on the basis of Art. 6 para. 1 lit. f GDPR and within the framework of joint responsibility in accordance with Art. 26 GDPR.
The contract on joint responsibility pursuant to Art. 26 GDPR is available at: https://help.etrusted.com/hc/de/articles/4402587369105
The trust badge is provided by a US CDN provider (Content Delivery Network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures.

After the order has been completed, order information (order total, order number, product purchased if applicable) and the e-mail address hashed using the cryptographic one-way function are transmitted to Trusted Shops. The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR. This serves to check whether visitors are already registered for services with Trusted Shops and is therefore necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order and the transactional evaluation services. If you are not yet registered for the services, you will be given the opportunity to do so for the first time after placing your order. Further processing after registration is based on the contractual agreement with Trusted Shops, Art. 6 para. 1 sentence 1 lit. b GDPR. If you do not register, all transmitted data will be automatically deleted by Trusted Shops and a personal reference is then no longer possible.

The ratings received are analysed by an AI-supported system in order to suggest suitable reply comments. After approval by the person responsible, suitable reply comments are published. The legal basis for analysing the rating comment is Art. 6 para. 1 sentence 1 lit. f GDPR.
You can find more information about Trusted Shops' data protection provisions at: https://help.etrusted.com/hc/de/articles/360026764732-FAQ-zum-Datenschutz-bei-Trusted-Shops.
Trusted Shops also provides additional information in the Help Centre.
 

11. our activities on social networks
We have our own pages on social networks so that we can communicate with you and inform you about our services. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.
We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.
As a precaution, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc., and processing in social networks is often carried out directly for advertising purposes or to analyse user behaviour by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used or the user behaviour is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you are required to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.
As we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below by the respective social network provider we use:

11.1 Facebook
(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Policy (Data Policy):
https://www.facebook.com/about/privacy

11.2 Instagram
(Joint) controller for data processing in Germany:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Policy (Data Policy):
https://instagram.com/legal/privacy/

11.3 Pinterest
(Joint) controller for data processing in Germany:
Pinterest Inc, 651 Brannan Street, San Francisco, CA 94107, USA.
Privacy policy:
https://policy.pinterest.com/de/privacy-policy

11.4 X (Twitter)
(Joint) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy policy:
https://x.com/de/privacy
Information about your data:
https://x.com/settings/your_twitter_data

11.5 YouTube
(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Privacy policy:
https://policies.google.com/privacy

12. web analytics
12.1 Google Analytics 4 (GA4)
On our websites we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
In this context, pseudonymised user profiles are created and cookies (see ‘Cookies’) are used. The information generated by the cookie about your use of this website may include, but is not limited to:

• eine Short-term recording of the IP address without permanent storage
• Standortdaten
• Browser type/version
• verwendetes Operating system
• Referrer URL (previously visited page)
• time of the server request

The pseudonymised data may be transmitted by Google to a server in the USA and stored there.

The information is used to analyse the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf.
These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.
Google's default data storage period is 14 months. Otherwise, the personal data is stored for as long as it is required to fulfil the purpose of processing. The data is deleted as soon as it is no longer required to fulfil the purpose.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.
Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.
 

13. advertising

13.1 Google Ads (AdWords) Remarketing/Retargeting
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’).
This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.
Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
You can view Google Ads' privacy policy and further information at: https://www.google.com/policies/technologies/ads/

13.2 Google Ads with conversion tracking
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place adverts both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to pre-define certain keywords that are used to display an advert in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the adverts are distributed on relevant websites using an automatic algorithm and taking into account the previously defined keywords.
The purpose of Google Ads is to promote our website by displaying interest-relevant adverts on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party adverts on our website.

If you reach our website via a Google advert, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping basket from an online shop system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated a sale, i.e. completed or cancelled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimise our Ads ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Each time you visit our website, personal data, including the IP address of the internet connection you are using, is therefore transmitted to Google in the USA. This personal data is stored by Google in the USA. Google may pass on this personal data collected via the technical process to third parties.
These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
You can view Google AdSense's privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/
 

14. plugins and other services
14.1 Google Maps
We use Google Maps (API) on our website. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visualise geographical information. By using this service, you can, for example, see our location and make it easier for you to find us.

Information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access those subpages in which the Google Maps map is integrated, provided that you have given your consent within the meaning of Art. 6 para. 1 lit. a) GDPR. In addition, Google Maps loads Google Web Fonts and Google Photos as well as Google stats. The provider of these services is also Google Ireland Limited. When you access a page that integrates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. The browser you are using also establishes a connection to Google's servers for this purpose. This informs Google that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and analyses them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.
You can view the data protection provisions of Google Maps at ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/

14.3 Google reCAPTCHA
We use the reCAPTCHA function on our website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The main purpose of the reCAPTCHA function is to distinguish whether entries (e.g. in contact forms) are made by a natural person or are misused by machine and automated processing. The service also includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.
These processing operations are only carried out with express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

14.4 Google Tag Manager
We use the Google Tag Manager service on our website. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This tool allows ‘website tags’ (i.e. keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which content on our website is of particular interest to you.
The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have opted out at domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are only carried out with express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.
Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

14.5 Google WebFonts
Our website uses so-called WebFonts for the standardised display of fonts. Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
These processing operations are only carried out with express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
Further information on Google WebFonts and Google's privacy policy can be found at: https://developers.google.com/fonts/faq https://www.google.com/policies/privacy/

14.6 Imgix
We use the Imgix service from Zebrafish Labs, Inc, 423 Tehama St, CA 94103 San Francisco, USA on our website.
With the help of Imgix, images on our site are automatically adjusted based on your browser and resolution.
For this purpose, a connection is established to the servers of Zebrafish Labs, Inc. The data collected includes your IP address, the browser type, the operating system used, the referrer URL (previously visited website) and the time of the service request. Imgix also serves as a content delivery network. This ensures that the loading time is constant and as short as possible by adapting the storage location. The data collected is used to optimise the services and for internal analysis purposes. Once your data has been statistically recorded, it is deleted and only processed further in aggregated and non-personalised form.

The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.
You can find more information on Imgix's data protection provisions at: https://www.imgix.com/privacy

14.7 YouTube (videos)
We have integrated YouTube components on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal. Each time you access one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website you are visiting.

If you are logged in to YouTube at the same time, YouTube recognises which specific sub-page of our website you are visiting when you access a sub-page containing a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged in to YouTube at the same time as accessing our website; this happens regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent it from being transmitted by logging out of your YouTube account before accessing our website.

These processing operations are only carried out with express consent in accordance with Art. 6 para. 1 lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
You can view YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy/
 

15. data processing for credit assessment and scoring
If we make advance payments, e.g. when purchasing on account, we reserve the right to obtain credit information from specialised service providers (credit agencies) in order to safeguard our legitimate interests. For this purpose, we transmit your personal data required for a credit check to Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss.
The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data. We use the information obtained on the statistical probability of a payment default to make a balanced decision on the establishment, execution or termination of the contractual relationship. Your legitimate interests are taken into account in accordance with the statutory provisions.
The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) GDPR. Our legitimate interest is the protection of our company against payment defaults.
 

16. duration of processing
Your data will be processed for the first time from the time of collection, insofar as you or a third party provide it to us. We delete your personal data when the contractual relationship with you has ended, all mutual claims have been fulfilled and there are no other statutory retention obligations or statutory justifications for storage. These include retention obligations under the German Commercial Code (HGB) and the German Fiscal Code (AO). We will delete your personal data at the latest after expiry of the statutory retention obligations, which is usually 10 years after the end of the contract.
 

17. your rights as a data subject
17.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data concerning you is being processed.

17.2 Right to information Art. 15 GDPR
You have the right to receive information from us at any time free of charge about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

17.3 Right to rectification Art. 16 GDPR
You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

17.4 Erasure Art. 17 GDPR
You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the grounds provided for by law applies and insofar as the processing or storage is not necessary.

17.5 Restriction of processing Art. 18 GDPR
You have the right to demand that we restrict the processing of your personal data if one of the legal requirements is met.

17.6 Data portability Art. 20 GDPR
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a) GDPR or Art. 9 para. 2 lit. a) GDPR or on a contract pursuant to Art. 6 para. 1 lit. b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, in exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

17.7 Objection Art. 21 GDPR
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6(1)(e) GDPR (data processing in the public interest) or Art. 6(1)(f) GDPR (data processing on the basis of a balancing of interests).
This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defence of legal claims.
In individual cases, we process personal data for direct marketing purposes. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you are free to exercise your right to object by automated means using technical specifications.

17.8 Withdrawal of consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

17.9 Complaint to a supervisory authority
In addition, you have the right to lodge a complaint with the data protection supervisory authority responsible for us (Art. 77 GDPR in conjunction with Section 19 BDSG):
The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Street address: Lautenschlagerstraße 20, 70173 Stuttgart, Postal address: Postfach 10 29 32, 70025 Stuttgart
Phone: +49 711 615541-0, Fax: +49 711 615541-15, Email: poststelle@lfdi.bwl.de
As a data subject, you are also free to lodge your complaint with the supervisory authority in the member state of your habitual residence, place of work or place of the alleged infringement.    
You can find supervisory authorities in the European Union at http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm

18. topicality and amendment of the data protection declaration
This data protection declaration is currently valid and has the status: March 2025.

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current privacy policy at any time on the website at https://www.edition-strassacker.de/de/datenschutzerklaerung.